Gay Las Vegas - Wall Street Journal ( WSJ ) features Las Vegas gay tourism

Las Vegas Goes All Out To Attract Gay Travelers

Wall Street Journal by Tamara Audi, November 2, 2007
Las Vegas Goes All Out to Attract Gay Travelers

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Gay Las Vegas reaches the main stream! In response to my email to her about this, the Wall Street Journal article author, Tamara Audi, says:

From: Audi, Tammy
Sent: Monday, November 05, 2007 10:57 AM
To: Mike Henderson
Subject: RE: Las Vegas Goes All Out To Attract Gay Travelers

Mike! i can't believe i didn't stumble across your site in my reporting. i absolutely would have called you. Thanks for the note, and I will keep your info onhand for future stories. allbest,

tammy

-----Original Message-----
From: Mike Henderson [mailto:mhnlv@vegasonesource.com]
Sent: Monday, November 05, 2007 10:01 AM
To: Audi, Tammy
Subject: RE: Las Vegas Goes All Out To Attract Gay Travelers
Importance: High

Mrs. Audi,

Thank you so much for your article. I tried to find a way to comment on it, but the WSJ site doesn’t appear to have such a feature. Should there be a future article, please consider my feedback for publication. I would be glad to provide my perspective if you need any further material on this topic.

“As a local small business owner focusing on the gay and lesbian travel community, I have watched with growing excitement the increased outreach of Las Vegas marketing itself as a gay friendly travel destination. Considering the untapped potential of this demographic, mainly being DINK (double income no kids), marketing to the gay and lesbian community is a no-brainer. Las Vegas wants a market that has more disposable cash, isn't restricted to the limits of a "family vacation" budget, and has a strong brand loyalty to advertisers. Being both a gay man and an advertiser, I understand this market and encourage others to reach out as brand loyalty is a strong influence for the gay and lesbian consumer. Many research studies have demonstrated throughout the years that the gay and lesbian community is much more likely to do repeat business with marketers that directly reach out to them whether it is cars, products, or travel. It is certainly sound business practice to recognize this factor as it practically assures a path of increased profitability for those advertisers many years into the future.”

Warmest regards,

Michael Henderson, Owner
GayLasVegasOnline.com
Gay Las Vegas

Written by Mike Henderson
Monday, 05 November 2007
Las Vegas Goes All Out To Attract Gay Travelers Wall Street Journal by Tamara Audi, November 2, 2007 Las Vegas Goes All Out to Attract Gay Travelers ------------------------------------------------------------------------------------- Gay Las Vegas reaches the main stream! In response to my email to her about this, the Wall Street Journal article author, Tamara Audi, says: From: Audi, Tammy Sent: Monday, November 05, 2007 10:57 AM To: Mike Henderson Subject: RE: Las Vegas Goes All Out To Attract Gay Travelers Mike! i can't believe i didn't stumble across your site in my reporting. i absolutely would have called you. Thanks for the note, and I will keep your info onhand for future stories. allbest, tammy -----Original Message----- From: Mike Henderson [mailto:mhnlv@vegasonesource.com] Sent: Monday, November 05, 2007 10:01 AM To: Audi, Tammy Subject: RE: Las Vegas Goes All Out To Attract Gay Travelers Importance: High Mrs. Audi, Thank you so much for your article. I tried to find a way to comment on it, but the WSJ site doesn’t appear to have such a feature. Should there be a future article, please consider my feedback for publication. I would be glad to provide my perspective if you need any further material on this topic. “As a local small business owner focusing on the gay and lesbian travel community, I have watched with growing excitement the increased outreach of Las Vegas marketing itself as a gay friendly travel destination. Considering the untapped potential of this demographic, mainly being DINK (double income no kids), marketing to the gay and lesbian community is a no-brainer. Las Vegas wants a market that has more disposable cash, isn't restricted to the limits of a "family vacation" budget, and has a strong brand loyalty to advertisers. Being both a gay man and an advertiser, I understand this market and encourage others to reach out as brand loyalty is a strong influence for the gay and lesbian consumer. Many research studies have demonstrated throughout the years that the gay and lesbian community is much more likely to do repeat business with marketers that directly reach out to them whether it is cars, products, or travel. It is certainly sound business practice to recognize this factor as it practically assures a path of increased profitability for those advertisers many years into the future.” Warmest regards, Michael Henderson, Owner GayLasVegasOnline.com Gay Las Vegas
Last Updated ( Monday, 05 November 2007 )